Client
St.Station Melbourne Central
Services
Brand Strategy, Brand design, Packaging
Year
2019
St. Station is a Korean fast fashion brand that is making its mark in the ever-growing Melbourne Central Shopping Centre. The brand is aimed at the young Gen-Z target demographic and requires a brand identity that reflects their youthful and trendy style. Courtney Kim Studio was tasked with creating a vibrant and playful retail identity for St. Station that would be used across all their collaterals, from advertising their new products to promoting sales on a daily basis.
The challenge for Courtney Kim Studio was to create an identity that would stand out in the competitive fashion retail industry. The solution was to incorporate vibrant and playful graphics into the brand identity, which would be reflected in the collaterals used throughout the brand. The result was a brand identity that perfectly captures the energy and vibe of St. Station and appeals to their Gen-Z demographic.
The brand design included a logo design, style guide, paper bags, swing tags, shop signage, and in-store marketing. The brand identity and style guide were designed to ensure that the brand’s visual elements and messaging are consistent across all collaterals. This consistency helps to reinforce the brand’s image and establish a strong brand identity in the minds of the young customers.
