Have you ever noticed how certain brands just stick with you? It’s like their name pops up in your head first when you think about a specific product. This is what we call brand recall, and it’s crucial in the world of marketing.
Interestingly, even with all the new marketing techniques being used these days, old-school advertising still plays a significant role in enhancing brand recognition.
But here’s the thing – in today’s market, consumers have a ton of choices. They can choose from so many different brands and products, which means it’s even more important for your brand to be the first one that comes to their mind.
One way to do this is through strategic packaging design.
Skincare companies, for example, are now focusing on packaging design that appeals to consumers’ aesthetic preferences while meeting their functional needs. And it’s working!
This is where finding the right creative branding agency comes in, and some of Australia’s most successful skincare companies have partnered with Melbourne’s best creative agencies to achieve this.
In this article, we’ll be sharing the top five Australian skincare brands whose packaging design is perfectly aligned with their target market’s aesthetic values and cosmetic needs. So if you’re curious about how these brands are achieving such success, keep reading!
The 5 Best in Packaging Design Australian Skincare Brands
As the beauty industry is becoming increasingly competitive, skincare brands need to stand out from the crowd by creating distinctive packaging designs.
Australia is home to some of the world’s leading skincare brands that have managed to achieve this goal with their innovative and creative packaging designs.
These top five Australian skincare brands have positioned themselves at the forefront of the market, not only because of their high quality products but also for their exceptional packaging designs.
The combination of attractive visuals and sleek designs make the visual identity of these products instantly recognizable and increase customer loyalty. These brands understand that a successful product must look good, feel good, and be functional all at once. An ideal that they have achieved through careful research into consumer needs and clever design solutions.
With brand packaging created by local designers, these skincare companies have developed highly recognized products that are beautiful inside and out.
1. Aesop
Image Source: https://www.aesop.com/hk/en/
Aesop is an Australian skincare brand that has been in the business for over 30 years. They have a range of products that are designed to meet the needs of different skin types and environmental factors.
Their packaging is designed to be functional and easy to use, with instructions written in a simple and easy-to-follow format.
Aesop’s iconic green box is instantly recognizable. It is designed to evoke a sense of calmness with its minimalist design. The packaging also features a pop of color in the form of the product’s image, which stands out on store shelves.
Values: Skin in motion (suiting different skin needs based on environmental factors, age, and travel); function; sensory pleasure.
How they do it: Aesop strategy strives for functional and sensory based design in every package, store location, and product ingredient they use
2. Go-To Skincare
Image Source: https://us.gotoskincare.com
Go-To Skincare is an Australian skincare brand that is dedicated to providing consumers with natural and organic products that are free of harsh chemicals.
Their packaging design reflects the company’s commitment to sustainability, featuring a range of recyclable materials including glass jars and aluminium containers. All products are wrapped in eco-friendly paper packaging with minimalistic designs and simple fonts. Go-To’s
Values: Cruelty-free (absolutely no animal testing), natural skin care (many of the Go-To products are vegan friendly).
How they do it: Personable, accessible, and affordable, Go-To skincare’s packaging is colourful – just like the content in their marketing campaigns.
3. Kevin Murphy
Image Source: https://kevinmurphy.com.au/us/en/km/
Kevin Murphy is an Australian haircare brand that focuses on natural, environment-friendly products and packaging. They have a range of hair care products, from shampoos and conditioners to styling creams and masks.
Their packaging design involves the use of recycled cardboard boxes which feature minimalist designs with soft colours. The environmentally friendly packaging is also 100% recyclable and biodegradable.
Values: Performance, strength, and longevity; sourcing ingredients derived from micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques; high quality natural hair care. Organic, natural, environment-friendly products and packaging.
How they do it: With geometric shapes and user friendly design, Kevin Murphy hair care products are housed in containers built for function and longevity – right in line with their product offering. Kevin Murphy’s packaging design is simple but effective – highlighting the organic nature of their products with minimalist designs and soft colours.
4. Frank Body – Brand Design: Love + Money Agency
Image Source: https://www.frankbody.com/
Frank Body is an Australian skincare brand that specializes in natural and organic products. The packaging design from the Love + Money Agency reflects their commitment to sustainability with simplistic designs and earthy colours.
The design uses a range of eco-friendly materials such as bamboo, recycled paper, sustainable inks, and biodegradable plastic. It also features bold typography and bright colours to create visually appealing packaging that stands out on store shelves.
Values: Australian made and owned; non-toxic skincare derived from natural and naturally derived ingredients, cruelty-free.
How they do it: With a tongue in cheek marketing campaign, Frank products are housed in bathroom-and-shower friendly packages – so the products can be used just where Frank intended.
5. Ena
Image Source: https://www.enaproducts.com.au/
Ena is an Australian skincare brand that specializes in natural and organic products for sensitive skin.
Their packaging design from Saw Creative captures the natural beauty of their ingredients with minimalist designs and earthy colours. The packaging is made from recyclable materials such as glass jars, cardboard boxes, and biodegradable plastic.
Values: Skincare products made with plant based ingredients and pure essential oils; made in Australia; as close to nature as possible.
How they do it: Delivering a luxurious skincare range without chemicals and synthetic fragrances, Ena’s online presence and packaging design are minimalistic – just like their products.
Packaging Design
Have you been considering rebranding to ensure your products are the first choice that come to your ideal target markets’ minds? Perhaps you’re running a startup looking to attract and convert your potential customers? From brand awareness to packaging design, the right design agency can accordingly identify your product’s values and create a packaging design to house them.
If you’re ready to redesign your product packaging, detail your projects thoughts and ideas on this Google Form. As a result, we can provide you with an obligation free quote about the design services we provide that can help your company and your brand. We look forward to hearing from you!
Benefits of Working with Melbourne Agencies for Packaging Design
Partnering with a Melbourne-based agency for your packaging design needs comes with many advantages.
These agencies are well-informed about the latest design trends and techniques, giving them the edge in creating packages that are modern, unique, and enticing to your customers.
With years of experience under their belts, they’ve honed the skills necessary to craft designs that are not only unique to your brand, but also attractive to your customers. They’re experts at striking that balance between individuality and market appeal.
Another significant benefit of working with a Melbourne agency is access to high-quality resources.
These agencies are connected with top-notch material suppliers and printing facilities, which guarantees that every detail of your packaging.
From the type of paper to the colour of ink, it is of the highest standard. This can make your product stand out on the shelves.
Moreover, working with a local agency in Melbourne means you can have a closer collaboration with the design team.
This proximity allows for real-time communication and feedback, ensuring that the design process is a truly cooperative experience.
You can meet face-to-face, discuss ideas, make adjustments, and oversee the design process to make sure that the final product aligns perfectly with your company’s specific needs and values.
In short, teaming up with a Melbourne agency for packaging design can enhance your brand’s appeal and visibility in the market while delivering a product package that’s in sync with your brand identity.
Ability to Connect With Local Suppliers and Utilize Regional Expertise
Teaming up with a Melbourne agency for your packaging design needs brings several benefits. These agencies are full of talented and imaginative teams that can help transform your packaging ideas into reality.
They’ve been in the business for years, so they’re experts in creating designs that tell a story – your brand’s story.
A major advantage of these Melbourne agencies is their connections with local suppliers. They have relationships with the people who provide top-quality materials and excellent printing services.
This not only guarantees your product packaging will look and feel luxurious, but it also helps you keep your expenses down. They know where to find the best deals without compromising the end result.
Also, these agencies have deep knowledge about branding and the latest design trends in the region. They keep a pulse on what styles are popular and what designs resonate with people.
This means they can help create packaging that not only stands out from the crowd but also stays true to what your product represents. You can be confident that your packaging will be both eye-catching and meaningful.
In simple terms, working with a Melbourne agency means you’ll get a creative, high-quality, and cost-effective packaging design that perfectly reflects your brand and product.
Plus, you’ll have the added bonus of knowing your packaging design is up-to-date with the latest local trends.
Start your skincare project with us.
If you’re on the hunt for these features and qualities, Courtney Kim Studio is just what you need.
Our mission at Courtney Kim Studio is to tailor-make packaging solutions that mirror your company’s unique brand and ethics. We boast a skilled team of designers with a zeal for crafting innovative designs with a distinct personality.
Our studio has close ties with local suppliers, ensuring the materials used for your product packaging are nothing but the best quality. We have specialized expertise in printing services, so rest assured, your packaging will be bright and impactful, catching the eye of any passerby.
What’s more, we’re always up-to-date with the evolving local market trends. This enables us to concoct designs that are not only stylish and current but also manage to infuse your company’s identity into the packaging.
So, if you need a seasoned Melbourne agency to guide you with your packaging design requirements, Courtney Kim Studio is the solution. Given our proficiency and resources, you’re guaranteed to receive a design that impeccably mirrors your brand and product.