Client
Booop Technology Pty Ltd
Services
Brand Strategy, Brand design, Digital design
Year
2023
When two very passionate founders, Sunny and Alena, came to Courtney Kim Studio with an idea for a new app called Booop, I was beyond excited. Together, we worked through my custom 3V brand strategy process – to bring their brilliant idea to life across brand identity, digital design and in-store collateral.
Booop is an app that allows in-store shoppers to enjoy a hassle-free experience in their favourite stores by making the checkout process easy and fun. With Booop, they can scan products to read more, check item inventory, make a purchase and get it shipped, all in one place, as well as have a place to store any receipts and warranty info on what they buy.
We started with research around their key audiences, which are diversive, online/offline shopaholics aged 18-35 & Australi-Asian retail brands.
These audiences typically have a short attention space and are being constantly bombarded with information every single day. ‘Information overload’ is a phrase they use often, so it was important for Booop to have a brand identity that combated this through simplicity, transparency and, most importantly, FUN.
The vision for Booop is an app that empowers retailers and customers to feel free, to have fun and be in control of their shopping experience. They’re free from spending valuable time waiting in line, having to ask staff members for sizes or styles, and taking money out of their wallets.
The goal is to turn the brand name into a verb (an action), where it’s fun to make a purchase (not frustrating): it’s fun to ‘Booop it’. Not only this, they can earn perks and rewards every time they ‘Booop it’, which has the power to create a positive brand experience in a situation that’s often irritating for many people (shopping).
On top of this, the Founders wanted to alleviate some of the mundane management that goes along with shopping. It’s why they developed other in-app features like inventory management, purchase history and wardrobe management tools, as well as a retail portal with valuable customer insights.
To speak in the right way to their audience, we anchored the tone of voice in the fun and excitement of a theme park (sans the crowds and waiting in line for rides!). It’s all about making people feel like their shopping experience is everything they ever dreamed it COULD be.
To do this, Booop sounds like the BFF you take shopping, the one who’s playful but also organised and keeps you on track. The goal behind the voice of Booop is to make shopping fun, easy and satisfying.
To bring the Founder’s vision to life – the experience of freedom, fun, and being in control – the brand’s visual identity needed to be consistent, immediately recognisable, very approachable and aligned to the fashion industry’s ever-evolving trends. Booop also had to stand out against its competitors, like Afterpay, Zip Pay, Beforepay, Klarna, and other checkout apps.
For the logo, I created a custom type featuring a ‘sonic symbols’ to highlight that Booop is an action. The logotype is confidence, simple and effective, with a few variations that the team can use in different contexts.
In a similar way, the colours I selected support the gender neutral, vibrant and energetic feel of the primary brand colour, orange. Purple is the Pantone colour for 2022 and the three other secondary colours are a nod to the brand’s target audiences who value inclusivity and diversity.
To make the brand tangible in the real world, I also designed other visual assets for Booop. Brand collateral is an effective way to develop your brand identity across multiple touchpoints and give your customers an opportunity to embed your visual identity in their hearts and minds.
I designed beautiful custom die-cut, double-sided business cards to elevate the brand for Sunny and Alena. When they’re in meetings with potential retailers and networking at events they’ll have an on-brand card to give to anyone they meet.
The app is using QR code to interact with users. I designed a branded QR code for immediate brand recognition so that as soon as customers see the iconic orange dot, they know they can ‘Booop it’.
To match the stickers, I also designed in-store displays as well as different ways to display QR codes throughout the store. They can be used as retail tags or on shelves to grab a shopper’s attention while they’re browsing.
Using the ‘B’ shape of the logo as inspiration, I created in-store displays that aren’t over the top or too big, small enough to blend in while still being on-brand.
Similarly, I also designed window decals for store windows to promote the use of Booop to passing shoppers. This is an ideal option for increasing brand recognition and keeping Booop on people’s radar as they explore and shop.
Get in touch with us today to discuss your big idea, whether that’s an app, website or something completely out of this world. We love taking on new challenges and can’t wait to create branding you’ll not only love, but will be obsessed about.
