Client
Moonstone Wellness Hanoi, Vietnam
Services
Brand Strategy, Brand design, Packaging, Digital design
Year
2022
Amid the hustle and bustle of Hanoi’s vibrant streets, a group of visionary entrepreneurs identified the need for a wellness sanctuary. They envisioned a serene retreat where busy individuals could escape the city’s chaos, find solace, and rejuvenate their holistic well-being. This space is designed for people to connect, learn, and replenish their minds and bodies, offering a much-needed haven in the heart of a modern city. Courtney Kim Studio was commissioned to bring their vision into visual identity, crafting a brand that embodies tranquility, connection, and holistic wellness.
The project brief was to create a new brand identity for Moonstone Wellness that exudes modernity and sense of calmness. The founders emphasized that Vietnamese people cherish an active lifestyle and prioritize their well-being, often gathering for coffee and healthy bites. They envisioned an elevated yet harmonious space that blends seamlessly with the leafy surroundings of Hanoi suburb.
The business required a flexible identity. The logo needed to embody the concepts of community, mental and physical health, and the essence of a relaxing sanctuary, specifically targeting young professionals.
Moreover, Moonstone Wellness plans to expand its offerings to include a healthy café, green grocer, and retail products, necessitating a versatile and cohesive brand identity that could grow with the business.
The project brief was to create a new brand identity for Moonstone Wellness that exudes modernity and sense of calmness. The founders emphasized that Vietnamese people cherish an active lifestyle and prioritize their well-being, often gathering for coffee and healthy bites. They envisioned an elevated yet therapeutic atmosphere that blends seamlessly with the leafy surroundings of Hanoi suburb.
The business required a flexible identity. The logo needed to embody the concepts of community, mental and physical health, and the essence of a relaxing sanctuary, specifically targeting young professionals.
Moreover, Moonstone Wellness plans to expand its offerings to include a healthy café, green grocer, and retail products, necessitating a versatile and cohesive brand identity that could grow with the business.
